Lauren Browning
Co-founder and CEO at Ricki Rum
Los Angeles
Crews
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Introduction
About me:- Currently: Wrapping up my first year as full-time MBA at UCLA Anderson. For my internship this summer I received a grant to work on my sustainable swimwear business Ricki Rum. I am working to scale my business into my full-time job.- Career Highlights: I was a social media manager at INSIDER and worked in digital marketing at American Express for four years prior to business school.- Origins: I am from Barrington, RI, and spent my undergrad years at Emory University in Atlanta, GA. After undergrad I spent seven years in NYC.- Location: LA (will be bi-coastal this summer as most of my current customer base for my swimwear business is on the east coast).
Professional Goals
#1 Goal:
Grow my business
- Raise funds
- Build a team!
Currently Investing in
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Working in
Apparel
Consumer packaged goods
Functional Expertise
Entrepreneur
Marketing
Operations
Future Interests
Apparel
Consumer packaged goods
Ecommerce
Gives
- Connections: Happy to make introductions within my NYC and Anderson networks
- Time: I love brainstorming and troubleshooting with fellow entrepreneurs and I'll be first in line to support your brands!
- Expertise: I have experience launching a CPG company and can especially offer value in the fashion/sustainability realm
Asks
- Customer acquisition is so hard and expensive so I am looking for strategies/partnerships (retail/wholesale/influencer/brand) to help get my company traction
- Help! I am looking to build out a team and am looking for talent (operations, marketing and interns)
- I need help refining my pitch and articulating Ricki Rum's value prop. Right now our pitch resonates with some audiences but not all so I want to tighten that up.
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