We invited Sandro Roco to speak about the last two years building Sanzo, the first Asian-inspired sparkling water brand.

  • In its first two years, Sandro bootstrapped Sanzo in an industry that's typically very difficult to bootstrap (beverage)
  • This past month, Sandro raised a $1.3mm seed round, where >90% of the money was raised during the pandemic)
  • He also navigated a contract and launch with Whole Foods this summer
  • He's entrenched in all of the logistics and manufacturing of a B2B consumer good: everything from manufacturing facilities to 3PLs to contracts with retailers